Privacy Policy

Welcome to FI Fires (“we”, “our”, “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.fifires.co.uk (the “Site”), or engage with us in any other way, including purchasing our products or services.

If you have any questions or concerns about this Privacy Policy or our practices with regards to your personal information, please contact us at info@fifires.co.uk.

1. Information We Collect

When you visit our Site or make a purchase, we may collect the following information:

• Personal Data: Includes names, email addresses, phone numbers, shipping addresses, and payment details provided during the checkout process or when you contact us.
• Technical Data: Includes your IP address, browser type, operating system, referring URLs, and other technical information from your device when interacting with the Site.
• Usage Data: Data on how you use our Site, including the pages viewed, the time spent on the Site, and navigation patterns.

2. How We Use Your Information

We collect and use your personal data for the following purposes:

• To Process Orders: To process, fulfill, and ship your orders and provide customer support.
• To Improve Our Site: We use the technical data and usage data to analyze how visitors interact with our Site and to improve functionality and user experience.
• Marketing and Promotions: With your consent, we may send you promotional emails and marketing messages about new products or offers. You can opt-out of these emails at any time.
• To Comply with Legal Obligations: We may need to retain your information for accounting, taxation, or regulatory purposes.

3. Sharing Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your data with trusted third-party service providers (e.g., payment processors, shipping companies) to help fulfill orders and run the business. These providers are contractually obligated to protect your data and only use it for the purposes we define.
• Legal Obligations: We may disclose your personal information if required by law or in response to valid requests from public authorities (e.g., courts, law enforcement agencies).
• Business Transfers: In the event of a merger, sale, or transfer of assets, we may share or transfer your data as part of that transaction.

4. Data Security

We use industry-standard security measures to protect your personal information. This includes using secure servers and encrypting sensitive data (such as payment information) to prevent unauthorized access. However, please be aware that no method of online transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Data Rights

Depending on your location, you may have the following rights with respect to your personal data:

• Access: You can request access to the personal data we hold about you.
• Correction: You have the right to correct any inaccuracies in your personal data.
• Erasure: You may request that we delete your personal data, subject to certain legal exceptions.
• Data Portability: You may request a copy of your data in a portable format.
• Objection/Restriction: You can object to or request that we restrict the processing of your data in certain circumstances.

To exercise any of these rights, please contact us at info@fifires.co.uk. We will respond to your request in accordance with applicable data protection laws.

6. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or the content of third-party sites. We encourage you to review their privacy policies before providing any personal information.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will notify you by updating the “Last Updated” date at the top of this page. Please review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at info@fifires.co.uk.